// Example 1: From an element in DOM $('.open-popup-link').magnificPopup({ type:'inline', midClick: true // allow opening popup on middle mouse click. Always set it to true if you don't provide alternative source. }); // Example: 2 Dynamically created $('button').magnificPopup({ items: { src: '<div class="white-popup">Dynamically created popup</div>', type: 'inline' }, closeBtnInside: true });